Todd Mayhew
Professional Copywriter
219-298-4070



Portfolio



I’ve written for education, e‑commerce, collectibles, and niche brands—sometimes funny, sometimes formal, always built to ship. Below are some highlights across emails, landing pages, blog posts, and branded campaigns.

Companies I've worked for include:

Duluth Trading Company

VTech Toys

Colorado Technical University

The Bradford Exchange

The Danbury Mint

Meijer



Start-to-Finish Campaigns





Faith-Based Funnel Campaign



Developed a multi-part lifecycle campaign for a niche spiritual brand offering digital products to emotionally distressed users. Messaging was segmented by persona archetypes, then refined for tone calibration across lead magnets, email flows, and upsells. Combined narrative resonance with soft urgency, resulting in >5% lead-to-purchase conversion. All messaging was generated via AI-assisted workflows and manually refined for emotional clarity and trustworthiness.



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BetterVitals: Health Onboarding & UX Messaging



Wrote onboarding emails, product prompts, and dashboard microcopy for a remote health monitoring platform. Voice and structure were optimized for clarity, reassurance, and low-friction engagement—especially for older users and caregivers. Messaging reduced first-day drop-off by ~18% and improved activation timing. All copy followed HIPAA-safe content structure and was pressure-tested in tone reviews with the product team.



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EdTech Course Funnel & Reactivation Campaign



Created landing page hero content, blog entries, and email drip sequences for an adult-learning platform targeting returning students. Copy was mapped to funnel stage (awareness, decision, reactivation) and adjusted for behavioral cues—like deadline proximity and dropout risk. Final content improved email conversion by 9% and lifted time-on-page for course pages by 22%. SEO optimization was structured around low-competition long-tail queries relevant to working adults.



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Other Projects





Story-Driven Product Campaign



Long-form brochure for a collectible bridal doll. The copy blended emotional storytelling with product detail—supporting strong early response rates and multiple reprints.












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Voice Showcase: Lumina the Alien Doll



Print ad created for national checkout tabloids. Blended sci-fi lore with sales-driven direct response copy—balancing humor, genre tone, and product clarity. Helped increase engagement on sci-fi-themed product lines and became a fan favorite in social mentions.











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Voice-Adaptive Blog Content



Branded blog content written for two very different audiences: one playful and narrative-driven, one professional and SEO-aligned. Each was designed to extend campaign reach while staying tightly within tone, structure, and platform constraints.












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Tech Email Campaign: Humor Meets Infrastructure



A seven-part email series for HP + Logicalis using metaphor-based humor to simplify complex IT challenges. Each email paired technical clarity with storytelling to drive engagement in dry B2B environments—resulting in 35% open rates and multiple reuse requests from sales teams.








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Multi-Platform Social Copy



Organic and paid social campaigns written across education, collectibles, and e-commerce brands. Content included Meta and Google ad variants, seasonal engagement prompts, and direct-response headlines tailored for platform and persona. Copy strategy emphasized tone calibration, CTA variation, and lifecycle stage alignment—shifting from playful engagement to regulated compliance messaging as needed.






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Voice-Driven Retail Copy



Product copy crafted for Duluth Trading Company, blending functionality with rugged, humor-driven voice. Designed to reflect the brand’s playful tone while clearly highlighting product benefits, specs, and use-case utility for online shoppers.










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Small-Business Web Copy



Wrote homepage and About content for a small business in the pet services space. Focused on building trust through warmth, clarity, and structured service messaging. Voice was developed from scratch to balance personality with reassurance for anxious pet owners.












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Full-Length Product Catalog Copy



Full-length catalog copy for Ashton-Drake’s 35th anniversary collection. Developed product voice, layout flow, intro language, and campaign tie-ins. Balanced emotional storytelling with retail clarity across 40+ SKUs, supporting seasonal promotions and blog/social extensions.











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Enterprise Case Study Writing



Case study written for Bell Techlogix, capturing a client’s IT consolidation and outsourcing strategy. Framed the business problem, solution, and quantified results with enterprise-level tone and formatting. Focused on clarity, structure, and data-led narrative.











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"WORKING WITH TODD IS A GREAT PLEASURE! HIS WRITING IS SPOT ON AND THE CREATIVE FLAIR HE BRINGS TO HIS COPY IS EXACTLY WHAT WE LOOK FOR. HE TAKES ON EVERY JOB I SEND HIS WAY, WITH NO HESITATION, AND STICKS TO DEADLINES EVEN WHEN THEY ARE TIGHT. TODD UNDERSTANDS THE COMPLEXITY OF TELLING A STORY, EVEN FOR SOME OF THE MOST MUNDANE OF PRODUCTS, MAKING HIM NOT ONLY A WONDERFUL COPYWRITER, BUT AN INCREDIBLE SALESMAN. THE LEVEL OF COMMUNICATION HE BRINGS TO THE TABLE IS ABOVE AND BEYOND – WHETHER HE NEEDS MORE INFORMATION, HAS A QUESTION OR JUST WANTS TO BRIGHTEN YOUR DAY! RELIABLE, CREATIVE AND PROFESSIONAL ARE ONLY A FEW WORDS TO DESCRIBE HIM!

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Paige Brown, Marketing Coordinator, MBI Inc.



Todd Mayhew
Professional Copywriter
219-298-4070
2029 Georgia Ave
Dyer IN 46311
todd.mayhew79@gmail.com