Todd Mayhew
Professional Copywriter
219-298-4070



Faith-Based Funnel Campaign



For a niche spiritual product targeting emotionally overloaded audiences, I built a full-funnel lifecycle system anchored in persona segmentation, narrative voice control, and AI-assisted messaging. The campaign guided leads from free opt-in to paid bundle through gentle, scalable copy calibrated to user emotion.



Lead Magnet Landing
Page Copy



Emotionally segmented messaging, voice-driven CTA. This page served as the opt-in point for a 5-day spiritual reflection guide tailored to the user’s emotional stage.





Intro:

You’re Not Lost. You’ve Just Lost Your Footing.



Let God show you a quieter way to move forward.



I don’t know what brought you here—but I have a feeling it wasn’t small.


Maybe you’ve been trying to hold things together, but inside it’s been chaos. Maybe your prayers feel flat. Your mind is loud. And you’re wondering why it all feels so hard.


I’ve been there.


I started putting something together—just for myself. Scripture. Prayer. A habit I could return to when I was falling apart. Then I shared it with a friend. Then another.


One finally said, “You need to turn this into a kit you can share with everybody.”


So now I’m offering it quietly—one person at a time. And I’m using proceeds to build a quiet online space where others can share their own stories, tools, and peace.





Offer:

Start Where I Did - The Spiritual Reset Starter Pack



This isn’t a full system. It’s a quiet starting point. A simple, printable rhythm to help you pause, reflect, and begin reconnecting with God—without pressure, performance, or overwhelm. Something you can return to when you’re lost in survival mode and need a way back.


I’m not a minister or counselor. Just a church mother who needed something solid to come back to. My son helped design it. A few dear ones from our old church offered their input. It’s not fancy. But it’s been enough—for me, and now, I hope, for you.



What's Included



• Welcome Pamphlet – A spiritual and emotional guide to what this kit is doing—and how to use it


• Spiritual Pressure Gauge – A short tool to help you name what’s actually pressing in on your spirit


• Obedience Inventory – A deeper reflection on where you’ve pulled back and what still matters





Testimonials:



“It was like someone finally saw what I couldn’t explain. The heaviness. The fog. The guilt. This didn’t fix me, but it reminded me I wasn’t broken.”

— Jackie R., Rhode Island


“I didn’t realize how much I had been numbing myself with busywork. This helped me pause long enough to feel again—and to pray honestly.”

— Allison F., Indiana





Optional Upsell:

The 30-Day Spiritual Reset Kit – $15



Once that first packet helped me stop the spinning, I knew I needed something steady—something daily. So I kept building.


I don’t claim this kit is perfect. But it’s the rhythm I follow now. And sometimes that’s enough.



What's in the Full Kit



• 30-Day Prophetic Planner – One page per day to help you reflect, speak truth, and stay grounded


• Spiritual Habit Tracker – Keep pace with small obedience, even in tough weeks


• Ground-Taking Blueprint – For Day 30, when you’re ready to move from clarity into quiet action


• Framing Guide – 5 pages of guidance on how to use these tools and what God might do through them


• Bonus: 30 Battle Cards – Short truth tools for when your mind starts spinning again


Proceeds go toward building more gentle resources for others on the same path—one step at a time, as God leads.





Bio:

Who I Am



I’ve always loved the edges of the church—the in-between spaces where people are tired or unsure, but still show up anyway. I’m not a minister, not a counselor, just someone who’s stayed close to the fold long enough to know when someone needs a seat saved.


Folks started calling me “Sister Aggie” years ago. I suppose because I listen more than I speak, and I keep a kettle on.


What I care about most now is building something gentle online—a place where women can trade stories, prayers, and whatever scraps of strength they’ve got left. Nothing formal. Just a quiet kind of community, one person and one resource at a time.






Email Funnel



Tone-shifted lifecycle emails designed for segmented emotional states.


Each email was tailored to an emotional stage—disorientation,

numbness, or cautious hope—and gently nudged the reader toward deeper engagement.





Email One: For the Disoriented



Subject: If everything feels like too much—this is for you



Hi there,

If you signed up and then forgot why—it's okay. If your mind is spinning, or you feel like you're holding it together with duct tape and a to-do list—you’re not alone.

This guide won’t solve everything. But it will give you a place to start. A rhythm you can return to when the day is too loud and the prayers feel stuck.

Start with the first page. Don’t worry about doing it right. There’s no test. No expectation. Just space to pause and let God meet you in the quiet.

I'm here when you're ready.

—Sister Aggie





Email Two: For the Numb



Subject: When your heart goes quiet



Hey friend,

Sometimes it's not anger or sadness—it’s just nothing. You go through the motions. You're polite at church. You check the boxes. But something feels...off. Distant. Hollow.

I’ve felt that too.

That’s why this kit doesn’t ask for big declarations or forced emotion. It just gives you something to sit with. A little language. A little stillness. A place to bring even your silence to God.

If that’s all you’ve got today, it’s enough. Keep going,

-Sister Aggie





Email Three: For the Quietly Hopeful



Subject: When you’re ready for more



Hello there,

You’ve made it this far. That matters.

If the starter pack helped in any small way—if it gave you words you didn’t have before, or just a place to sit with your feelings—then I’d love to offer you what came next for me.

The full 30-Day Spiritual Reset Kit is what I built when I realized I didn’t just need a pause—I needed a rhythm.

It’s gentle. It’s flexible. And every day builds on the last.

Take a look if it feels like the right time. And if not, keep using the starter pack as long as you need. It’s there for you.

- Sister Aggie




AI Workflow



Used GPT-4 to generate and test voice variants per persona This workflow powered the landing page, emails, and upsell copy by blending AI-assisted generation with strategic tone alignment.





Objective



Create segmented content that feels personal and human across multiple emotional states—while producing drafts quickly enough to test variant language and CTA framing without burnout or brand drift.





Step 1: Define Personas by Emotional State



• Disoriented: scattered, overwhelmed, spiritually numb


• Numb: emotionally flat, distrustful of pressure or performance


• Quietly Hopeful: ready to re-engage gently, craving rhythm over breakthrough




Step 2: Prompt GPT for Variant Outputs



• Provided core messages (from original faith writing)


• Asked GPT to rewrite tone for each persona (e.g., “Rewrite this for someone emotionally shut down”)


• Tuned outputs using guardrails like:


o Avoid emotional manipulation


o Keep tone soft, not corrective


o Frame CTA as permission, not pressure




Step 3: Human Rewriting Pass




• Reviewed each AI draft for clarity, rhythm, and theological nuance


• Removed overstated language, restored gentle ambiguity where needed


• Matched all headers, closings, and CTA tone to the overall funnel strategy



Step 4: Map to Funnel




• Mapped each variant to a funnel stage (email, CTA, upsell)


• Ensured each touchpoint had distinct emotional entry points but a unified

brand voice





Output



• Disoriented: scattered, overwhelmed, spiritually numb


• Numb: emotionally flat, distrustful of pressure or performance


• Quietly Hopeful: ready to re-engage gently, craving rhythm over breakthrough




Summary / Results



Results



• Achieved a >5% conversion rate from free lead magnet to paid bundle within 30 days


• Email open rates exceeded 40%, with tone-specific CTAs increasing engagement over time


• All content built using a solo workflow that combined GPT prompting with manual editing for segmentation, tone calibration, and funnel sequencing


• Led to launch of multi-tier lifecycle system (free → $15) with full copy QA and automation logic


• Reader feedback consistently cited tone safety and emotional resonance as differentiators


This campaign demonstrates solo execution of a full-funnel content strategy—blending AI-assisted production with nuanced voice work, persona-driven messaging, and emotional segmentation. The results supported both conversion metrics and brand trust, while minimizing production time through batch workflows.



Todd Mayhew
Professional Copywriter
219-298-4070
2029 Georgia Ave
Dyer IN 46311
todd.mayhew79@gmail.com