Hi, I’m Todd—a content strategist and copywriter who helps brands find the clearest, sharpest version of their voice (and then turn it into something actually usable).
I’ve worked on everything from email sequences and PPC campaigns to onboarding flows, product copy, landing pages, and licensed packaging. I’ve helped launch rebrands, build funnels, restructure catalogs, and boost performance for major brands in education, collectibles, health tech, and lifestyle spaces. A few of those projects led to meaningful lifts—like improving time-on-page by 20%, email open rates by 45%, and ad clickthroughs by 18%.
I use whatever tools get the job done: WordPress, Klaviyo, Google Ads, GA4, Notion, ChatGPT, Jasper, Turbify, even Lytho. But more importantly, I know how to adapt voice across formats, blend AI into workflow, and shape content to fit real business constraints. I like building systems that scale—and I don’t mind doing the unglamorous work of editing, refining, and versioning until it’s clean.
I started out in fiction and never lost my obsession with rhythm, clarity, and tone. Whether it’s a brand refresh or a Google ad, I’m always chasing the right shape for the right message.
Need help making your content work harder (and sound more like you)? Let’s talk.
